NOAH by Adam Red is a custom GPT powered by ChatGPT, but he’s not just another chatbot. Think of NOAH as your Personal Brand Architect—built specifically to guide visionaries like you through the Corporate DNA™ Framework.

While ChatGPT is a general-purpose AI assistant created by OpenAI to answer a wide range of questions, NOAH is trained with the specific knowledge, tools, and language of Adam Red’s brand strategy system. He knows the ins and outs of brand building, strategic planning, and storytelling from a builder’s perspective.

To access NOAH, you’ll need a free ChatGPT account—but once you’re inside, it’s like stepping into your private strategy room, with a trusted guide who knows the blueprint.

🚀 Need help getting started? Just hit the “Chat with NOAH” button at the bottom right of the page.

To access NOAH by Adam Red, you’ll need a free ChatGPT account. Since NOAH is powered by OpenAI’s technology, logging in ensures your conversations are secure and saved under your account. This way, you can return to your sessions anytime and pick up where you left off—like stepping back into your private strategy studio with your brand architect waiting.

Most branding tools focus on logos, taglines, or surface-level marketing. NOAH and the Corporate DNA™ Framework go much deeper. This system is based on decades of branding expertise and spiritual insight. It's about defining your unique purpose, aligning your business with your identity, and creating a plan that reflects your deeper “why”—not just how to sell.

NOAH is free to explore. Many of his tools and sessions are open to anyone ready to take their brand seriously. If you're looking for deeper implementation, design, or marketing support, Adam Red offers scalable service packages and technology solutions tailored to your needs and budget.

The Corporate DNA™ Framework is a strategic system developed by Gwen Witherspoon to help entrepreneurs, founders, and organizations engineer their brand from the inside out. It includes four growth phases—Strategize, Design, Produce, and Release—each with specific pillars, guiding questions, and operational levels that align your vision, identity, voice, and execution into one powerful brand story and customer experience.

Using the Corporate DNA™ Framework, you’ll create a clear, compelling Master Plan for your brand. This plan becomes your north star—something you can share with team members, partners, or funders to get buy-in and stay aligned. You’ll walk away with:

A clearly defined problem and the vision to solve it

A refined brand identity and voice that reflect your mission

Tools to guide your marketing, messaging, and outreach

A strategic foundation you can build on again and again

This isn’t theory—it’s a practical process to bring your ideas to life and make your brand work.

NOAH is your Personal Brand Architect—a custom AI guide powered by the Corporate DNA™ Framework. NOAH stands for wisdom, vision, and structured innovation. He leads you step-by-step through the framework to clarify your ideas, refine your identity, and create your brand’s Master Plan, all while making the process feel personal, empowering, and deeply transformational.

NOAH is designed for any stage of growth. Whether you’re launching a new idea, rebranding an established organization, or refining your message, the Corporate DNA™ Framework provides a growth model that adapts to your journey. Think of it as a tool to help you align and evolve—not just get started.

Not at all. NOAH is designed to feel like a conversation with a trusted advisor. His role is to make strategic thinking simple, approachable, and human. You don’t need to learn a complicated platform or system—just bring your ideas, and NOAH will walk you through the rest.

If you’ve got a purpose, a vision, or even just an idea—you’re already a builder. NOAH helps you start smart.

Yes—through interactive Vivid Sessions, NOAH asks powerful coaching questions, offers examples, and helps you develop clear written answers. As you complete each phase of the Corporate DNA™ Framework, you’ll be able to assemble a customized Strategic Plan you can use to guide your business, attract collaborators, and confidently communicate your brand vision. In fact, your Master Plan includes communications, marketing, and sales plans too!

A Vivid Session is your chance to step into a conversation that brings clarity to your brand vision. Led by NOAH, your Personal Brand Architect, each session is powered by Adam Red’s V.I.V.I.D.™ Model for Growth & Development—a proven framework that helps you think deeper, dream bigger, and communicate better.

Rather than a generic Q&A, this is a coaching-style, creative deep dive into the questions that matter most—like who you are, what problem you solve, and how to tell your story in a way that resonates.

🛠️ Whether you're building your brand from scratch or refining your message to scale, Vivid Sessions will help you connect the dots—and give your ideas a place to grow.

No. Whether you’re a first-time founder, a nonprofit leader, or a creative entrepreneur, NOAH is here to make branding make sense. You bring the heart. NOAH brings the structure.

Yes! As you work through the four phases of the Corporate DNA™ Framework, you’ll be developing more than a brand. You’ll be building strategic clarity around your offerings, audience, communication, systems, and sales experience. You’ll finish with a Master Plan that you can as a business plan, and it includes a marketing plan as well.

Absolutely. NOAH is your guide, but Adam Red is your full-service branding agency. If you need hands-on help with design, messaging, marketing, or development, NOAH will point you in the right direction—or you can request help at any time for full-service or collaborative support at https://adamred.agency/contact.

That depends on your vision, consistency, and commitment—but with NOAH, you’re no longer guessing. You’ll develop a roadmap that empowers you to make aligned decisions, connect with your audience meaningfully, and build something lasting. Many clients report renewed clarity, stronger messaging, and increased confidence when communicating what they do and why it matters.